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Taija Engman
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CEO, Partner
Taija Engman is CEO and one of the Founders of Good Sign.
Taija is a goal oriented, experienced business leader with 20 years of customer oriented working experience in heading businesses and leading projects in the branches of information technology and telecommunications. She is enthusiastic about bringing Customers value through effectiveness and efficiency.
Previously Taija Engman worked at Fujitsu for 15 years. Her latest responsibility at Fujitsu was to lead ICT Service Development and Solution Consultancy at Fujitsu Services Finland as a member of the Management Team. Prior to the 4 years in Service Development, Engman headed Applications Business Unit and Midmarket Business Unit.
Engman holds Master of Science in Industrial Management at Helsinki University of Technology, where her concentrations were Business and IT.
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Our main aim is to support your business in the Top line and Bottom line |
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The top line revenue is driven by the virtual operator’s sales and marketing skills; segmenting and the right value proposition.
The operator’s brand image is closely linked to its positioning in the market; its brand may stand for, among other things, quality, coolness, price fighting, versatility, and the like.
A key factor for success has proven to be lucrative bundles that appear inexpensive against the competition, but actually contain bundled additional services. The ability to react on changes in the marketplace increases in importance with the toughness of competition.
The ability to maximize ARPU (Average Revenue Per User) is a combination of segmentation skills and clever portfolio management.
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The bottom line is governed by the costs of running the operation and the ability to buy inexpensive gross minutes and related services from various network operators.
The efficiency in managing the various services used by any individual is paramount for profitability.
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